Priority Club Buy Points Targeted Offer – Get 100% Bonus

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Priority Club has emailed an offer for number of Priority Club members for 100% bonus on purchased Priority Club points. You can buy maximum 50000 Priority Club points in a calendar year. During this promotion the maximum number that you can get is 100000 (50K + 100% bonus).

Buy Points – Exclusive offer just for you: Get a 100% Bonus!
As a special offer just for you; buy or gift points between July 10 -31, 2012 and get a 100% Bonus on your purchase. That’s DOUBLE the points!
Buying Points is the easy way to top up your account to get the award you want!

You may purchase points in 1,000 increments:
1,000 – 10,000 points for $13.50 per 1,000 points
11,000 – 25,000 points for $12.50 per 1,000 points
26,000 – 50,000 points for $11.50 per 1,000 points

Let’s say that you buy 50K points for $575. After doubling the price of the point is $0.00575. For simplicity you are paying $57.50 for every 10000 Priority Club points. You can currently “buy” Priority Club points by doing a Points & Cash reservation for $70 per 10K points.

This offer is targeted. My account was not eligible for it. You can check, whether your account is qualified by going through the following link and entering your information.

The benefit of buying points through this offer rather than doing Point & cash reservations, is that they count towards the Priority Club Gold or Platinum status.

Pro’s for buying points:

1. Qualify for status

2. Less than $30 per night if used to redeem for Point Breaks hotels

3. No need for doing a Points & Cash reservation and canceling

Con’s for buying points:

1. Cash outlay up front

2. Not very good value for other than Point Breaks hotels

Conclusion

Personally, I would pass this offer as I earn enough Priority Club points from my hotel stays by taking advantage of number of different promotional opportunities. Buying Priority Club points most definitely can make sense, if you can redeem them for InterContinental hotels, when they appear on the Point Breaks list.

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