InterContinental Hotels Group is revamping its frequent guest program. Priority Club name is retired starting in July and replaced by IHG Rewards Club. You can read more about this announcement on IHG’s website here.
IHG Rewards Club Gold and Platinum members are guaranteed complimentary internet starting in July and this benefit is rolled out to all members in 2014.
There are going to be other changes as well beyond the complimentary internet for all members. IHG is introducing fast track to elite status for those that stay at minimum of three separate IHG brands.
Also, rewards nights are starting to count towards the elite qualification requirement. The nights over the elite qualification requirement will roll over to the next qualification year.
The IHG Rewards Club is the loyalty program for all InterContinental Hotels Group brands, although there is separate Ambassador program for InterContinental hotels. There hasn’t been any word that this would change.
It is quite interesting that IHG prefers to retire the Priority Club brand that was launched in 1983 and has its 30th anniversary this year rather than “fixing” it.
These changes are welcomed but they are not revolutionary. Seems that IHG is rather matching what other chains are already offering such as the free internet for elite members. There is no word of complimentary breakfast or club lounge access on this announcement. These are usually benefits of the Platinum level elite status.