Hilton HHonors Gold Preferential

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Earlier this week LoyaltyLobby reader sent me an email about the new Hilton HHonors Gold Preferential credential that he had received that were valid all the way until 2017.

hilton-hhonors-gold-preferential

Hilton HHonors Gold Preferential is an invitation only tier. Hilton HHonors had informed the recipient that a property he had stayed at had likely nominated him for it.

There is nothing on Hilton.com about this status, but the following text is from Hilton communications about this card in 2005 that was posted on FlyerTalk:

The Hilton HHonors Preferential Gold VIP card is a means for Hilton to recognize some of its most prominent and influential customers. Issued to key decision makers at Hilton’s negotiated accounts (e.g. – CEO, President), corporate travel managers at key accounts, and leaders in the travel industry, the Preferential Gold VIP card can only be awarded upon nomination.

Preferential Gold VIP cardholders are entitled to all the benefits and privileges of HHonors Gold VIP status at ALL HHonors hotels worldwide. Preferential Gold VIP status is the highest membership tier that can be awarded to an individual, and Preferential Gold VIPs retain this status for three years, regardless of their personal stay activity.

By virtue of their actual stay activity, some Preferential Gold VIP cardholders may earn HHonors Diamond VIP status – a tier level that can ONLY be achieved by virtue of personal stay activity. In these instances, the Preferential member will carry an HHonors Diamond VIP card as long as they retain Diamond tier status.

Preferential Gold VIP cardholders are entitled to:

48 Hour Guaranteed Reservations Availability — Preferential Gold VIPs are guaranteed accommodations when booking more than 48 hours in advance of their intended arrival (i.e., before Midnight Local Hotel Time, 2 days prior to requested arrival date), and guaranteeing the reservation with a valid accepted credit card. The reservation will be subject to the hotel’s prevailing rate for the accommodation requested.

Preferred Seating/Reservations in Restaurants/Nightclubs

In addition, Preferential Gold VIPs are entitled to the following standard HHonors Gold VIP benefits:

Automatic room upgrades to Executive/Concierge Level or best available room based on availability at check-in (excludes suites, villas and special accommodations at selected hotels)
Pre-registration
Zip-In Check-In
Spouse stays free (excludes package features – e.g., continental breakfast)
Free copy of USA Today or local newspaper on weekdays
25% bonus on HHonors Base points earned
Free use of hotel health club during their stay (where available & operated by the hotel)
Late check-out upon request (based upon availability)
Zipout Checkout

Conclusion

It is nice that some hotel had nominated the LoyaltyLobby reader for this Gold Preferential status that is valid for three years at a time. Hilton HHonors Gold is likely the most worthwhile middle level status out there.

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  • JWILL

    A coworker has this. They spend a fortune with Hilton as event planners.

    • http://loyaltylobby.com/ John O.

      So one of the properties liked the business she/he was bringing in and decided to nominate her/him.

  • lsed

    So if the spend a ton of money but they don’t stay a lot they get Gold Preferential and only if they actually stay a lot do they get Diamond Preferential?

    Why not give Diamond Preferential right from the start? That seems more meaningful.

    Hyatt’s Courtesy makes a lot more sense

    • http://loyaltylobby.com/ John O.

      Hyatt’s Courtesy card requires more than $100K or more spend per year.

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