Preferred Hotel Group consists of 650 independent hotels and the group’s hotel loyalty program is called iPrefer. Until now, you have not earned free nights or points for your stays, but change is coming on August 15, 2013
The new iPrefer program will have three tiers: Silver, Gold, and Platinum. The Silver is the base level one and you will earn more benefits and points when you become Gold or Platinum member.
You can also start earning points that you can turn to free night certificates or use them for hotel services. There is not much available about this new program on iPrefer’s website here.
The current benefits for iPrefer members are rather vague.
Writing about iPrefer has been on my to-do list already for a while. I have stayed at one iPrefer participating hotel two years ago in Marrakesh and they first couldn’t even find my reservation that I had done for same day arrival on iPrefer’s website, but it got eventually sorted out and a nice upgrade to a suite was provided by the property.
I have requested more information about the point earning, elite structure and the hotel categories/free night awards from Preferred Hotel Group and will keep you updated.