Two weeks ago, I wrote (you can read the piece here) about an after stay survey that was probing what Platinum elite amenity I had chosen at check-in. The problem was that I was not offered anything. Many LoyaltyLobby readers commented about their own experiences that good number of properties had been offering either points or food and beverage amenity.
I posed this question to my contact at the IHG corporate and can now confirm the following:
IHG Rewards Club has been piloting Elite member amenity program in Europe where Gold and Platinum members have been offered extras at the check in.
This program “Surprise and Delight” is rolling to all Crowne Plaza, Indigo, Holiday Inn and Holiday Inn Express hotels in Europe by the end of 2013.
The program is expected to roll out in the United States in 2014.
This is definitely good thing as Hilton, Hyatt, Marriott and Starwood have all been offering either some extra points or food and beverage amenity for their top tier members.
I hope that IHG would also introduce complimentary breakfast and/or club lounge access for their top tier members that all the main competitors mentioned above are already offering.
This is really welcomed change and hopefully all the properties in Europe are offering this soon and the US ones next year.
Some properties do go above and beyond for the IHG Rewards Club elite members but there are less than stellar ones that do the absolute minimum that is practically nothing.