Hyatt Gold Passport has launched a game called “The Chase” to get you signed up for their latest “Discover The Possibilities” promotion.
During the game you are shown ways to earn and use Hyatt Gold Passport points from Hyatt stays to SPA treatments. You can access this game here. Don’t forget to leave comments below what you got!
I don’t normally write about sweepstakes, but this one has quite a few prices. You are likely to win 100 to 250 Hyatt Gold Passport points for trying it out.
This game is open for those members that have received an email invitation from Hyatt to participate. I typed my Gold Passport number and it worked. I didn’t receive email. In this game you have to follow some read haired woman who has three trunks with her from city to city.
First, when I saw this, I thought that Hyatt is again trying to push the Chase (bank) affiliated Hyatt branded credit card. But it was not about the card.
Not sure what to think about this “game”. Seems that these simple promotions are just becoming more complicated and confusing. And this is the first game/sweepstake that you need to be targeted in order to participate?
I am sure, however, that the digital marketing agency that came up with the idea and did the implementation made a killing charging Hyatt for it.