InterContinental Westminster (London) To Be Reflagged As Conrad In September, 2014

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IHG is losing one of the two InterContinental hotels that it has in London to Hilton. The InterContinental Westminster was just opened in late 2012 and the owner has reached an agreement to rebrand it under the Conrad flag.

InterContinental London Westminster Conrad

The last day you can make a reservation on IHG.com is August 31, 2014. It is still unclear, whether the hotel will become Conrad on September 1st or some later date in September.

You can access IHG’s web page for this property here that doesn’t have any information about the change.

InterContinental London Westminster Conrad IHG

IHG Rewards Club members that have reservations past September 1?

It is unclear if the Conrad will honor the award reservations done under the IHG. They certainly will all the paid reservations, but obviously no IHG Rewards Club points or status related benefits such as complimentary minibar for Royal Ambassador members.

If you happen to be a Hilton HHonors member, the benefits will apply from the date after the hotel has officially become part of the Conrad brand.

Here’s part of the press release from Hilton:

he inspired luxury of Conrad Hotels & Resorts is due to arrive in Westminster, central London, following a franchise agreement with Supreme Hotels LLP. The 256 guest room hotel will join the Hilton Worldwide portfolio of 23 existing Conrad hotels and resorts worldwide, including Dublin, Dubai, Istanbul, and Portugal. Conrad London Westminster, located between Westminster Abbey and Buckingham Palace, is expected to welcome guests beginning in September 2014.

John T.A. Vanderslice, global head, Conrad Hotels & Resorts, Hilton Worldwide, said, “Conrad creates inspired experiences for our guests in the world’s gateway cities and most sought after leisure destinations. London continues to be a political, cultural, and economic powerhouse in the world, which makes it a natural destination for international travellers. We look forward to introducing Conrad London Westminster to the city of London.”

Shiraz Boghani, Chairman of Supreme Hotels LLP, part of the Splendid Hospitality Group, said, “It is supremely exciting to be announcing our second involvement with Hilton Worldwide in as many weeks! Together with Hilton London Bankside, which we will open in Summer 2015, we will be offering two significant destination hotels for London. The Conrad brand with its focus on individually tailored luxury is perfect for our central London location in Westminster.”

Conrad Hotels & Resorts are known for their luxurious environments that are conducive with connecting with others. Effortlessly blending a historic 19th century building with locally inspired style and design, Conrad London Westminster will offer the next enhancement in intuitive, personalised service to accommodate the luxury traveller.

Patrick Fitzgibbon, senior vice president, Europe & Africa, Hilton Worldwide, said, “London’s attractiveness as a tourism destination grows each year, contributing over £11bn annually to the U.K. economy. With rising international and domestic arrivals, and a thriving business environment, travellers can now experience the Conrad brand in a prime city centre location.”

The six-floor hotel features 256 beautiful rooms, including 42 premium rooms and luxurious suites including a discreet penthouse. All rooms reflect the hotel’s contemporary design, offering king-sized or twin beds, relaxing bathtubs, walk-in showers, free Wi-Fi, a media hub, a dedicated Club Lounge, and the latest in in-room technology.

The hotel’s restaurant reflects the style of its prestigious address, buzzing as an energetic destination to meet for breakfast, lunch, or dinner. The bar brings a sense of charm and sophistication to the traditional British pub and offers carefully selected local ales, stylish cocktails, and British wines.

Conrad London Westminster will include a 24 hour business centre, seven fully equipped Conrad meeting rooms as well as the Whitehall Suite which can accommodate up to 300 guests.

Conclusion

The hotel must not have performed to the exceptions of the owners or otherwise they wouldn’t have switched the management contract from IHG and decided to rebrand it under the Conrad brand. It is quire surprising, however, that the agreement with IHG allowed them to do it within less than two years of opening. Usually these agreements are for number of years and both parties are required to pay a signifiant breakup fee if they would want early termination.

I have not stayed at this InterContinental hotel so cannot say anything about their level of service.

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