Southwest Buy & Gift Rapid Rewards Points Promo: Up To 50 % Bonus Until July 25, 2015

Southwest Airlines has a new offer for buying or gifting Rapid Rewards points and getting up to 50% bonus between now and April July 25, 2015.

Southwest Airlines Rapid Rewards Buy & Gift Points Up To 50 Percent Bonus June 23 July 25 2015

You can access this offer on Southwest’s buy Rapid Rewards points website (handled by Points.com) here.

The bonus is dependent on the number of Rapid Rewards points you purchase per the table below:

Southwest Airlines Rapid Rewards Buy & Gift Points Up To 50 Percent Bonus June 23 July 25 2015 Table

The price of a Rapid Rewards points purchased under this at the max level offer is 1.83 cents each.

Southwest Airlines Rapid Rewards Buy & Gift Points Up To 50 Percent Bonus June 23 July 25 2015 Price

Does it make ANY sense to buy Rapid Rewards points?

The value of a Rapid Rewards point used for Wanna Getaway fares is 1.4 cents, 1 cent for Anytime fares and 0.83 cents for Business Select fares. Southwest further devalued the value of Rapid Rewards points on April 17, 2015 (read more here)

It makes no sense whatsoever to purchase Rapid Rewards points at 1.83 cents each, when the maximum value that you can get out of them is capped at 1.4 cents each.

The only time I could consider buying would be if I would need to top off an account (small number of points) for an award redemption.

Note that paid fares would EARN more Rapid Rewards points. Certain taxes are not applicable for award tickets issued using Rapid Rewards points and ticket are cancelable.

Conclusion

Buying points purely because they are on sale doesn’t often makes much sense. This is one of those sales that is very difficult to justify unless you need low number of miles for an award.

Here are the terms and conditions of this offer:

Offer is valid between June 23, 2015, 12:00:01 a.m. CST and July 25, 2015, 11:59:59 p.m. CST. Member will receive up to 50% bonus points when buying points. When gifting or transferring points the recipient will receive up to 50% bonus points. Purchase thresholds must be met on a per transaction basis, in order to qualify for bonus points. Transactions are non-refundable and non-reversible. Purchased/gifted/transferred points and bonus points do not count towards A-List, A-List Preferred, or Companion Pass qualification. Points can be purchased in blocks of 1,000 with a minimum initial purchase of 4,000 points and a daily maximum of 60,000 points can be purchased or gifted by a Member with no annual maximum. Prices are in U.S. Dollars and include all applicable taxes.

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