British Airways and Iberia (both part of IAG) have launched purchase Avios at up to 40% bonus promotions.
The Iberia promotion expires on December 3 and the British Airways one on December 4. Iberia allows you to purchase 100,000 Avios and British Airways 35,000 both before bonuses.
The price of purchasing 35,000 Avios with 14,000 bonus is $988. The price of one Avios purchased under this offer is 2 cents each.
Iberia allows you to purchase up to 100,000 Avios and gives you 40,000 bonus. The price of one Avios purchased at the 100K level is 1.29 euro cents each (1.4 US cents)
Isn’t it interesting that Iberia is selling the very same Avios for 30% less compared to British Airways considering that you can move them between your BA/IB accounts freely after linking them?
Buying Avios can make sense if you use them towards short-haul flights within Europe that are very reasonably priced (just used 4K Avios + $27.50 for one-way economy flight LHR-MXP) or some promotional awards that both BA and IB offer every once in a while.