The strike plagued Lufthansa has decided to credit their status customers extra Elite Qualifying Miles for the membership year 2015 to their Miles and More accounts as universal compensation for all strikes.
Lufthansa Airlines and their passengers have experiences a total of 18 strike days in 2015 which in business days accumulates to almost one month, LoyaltyLobby has covered each of these strikes and the effects on passengers and the daily operation.
For many of the customers, this uncertainty meant that they began to rather book on competing airlines instead of continuing to book Lufthansa flights.
In order to retain some of customers goodwill, the airline has now decided to credit their Miles&More customers with HON Circle, Senator and Frequent Traveler Status with various amounts of Elite Qualifying Miles as a bonus for 2015.
Here is the letter which reached my personal inbox this morning:
It outlines the challenges both company and customers faced and acknowledges shortcomings in service during the strike periods. Based on information LoyaltyLobby has, customers will receive the following bonus miles:
- HON Circle: 30,000 HON Circle Miles
- Senator: 10,000 Status (EQM) Miles
- Frequent Traveler: 3,000 Status (EQM) Miles
These will credit to the account automatically and effect the status qualification year of 2015.
Some members already anticipated this bonus is coming and somewhat calculated it into their overall flying pattern over the year but to be honest I’d say while this is a nice gesture, only a very small percentage of Miles&More customers will be able to really profit from this bonus for various reasons.
It is extremely difficult (and dangerous) to set up a re-qualification strategy based on the sole assumption of getting x amount of status miles in mid December. If these miles do not materialize you might face the necessity of an expensive year-end status run during the holiday period.
Furthermore, not every member can actually qualify in 2015 as Miles&More has so called ‘dead years’ where you can not requalify if you have done so two previous periods prior (Each qualification period is good for 2 years of Status).
I think this is a fair promotion and likely the maximum the airline can do. Keep in mind, if a passenger had travel booked on Lufthansa but got rescheduled on another carrier there is always the option of applying for ‘Original Routing Credit’ for the mileage supposed to be earned on Lufthansa flights.
If a customer pro-actively books on other airlines then they can do so on Star Alliance carriers that still earn status miles (but not the 25% Elite Miles bonus that are also Status qualifying) or other Lufthansa Group airlines such as Swiss or Austrian.
I personally will not profit from this bonus at all but to be honest I wasn’t effected a single bit since I simply didn’t fly LH much this year. I’m happy for all who can extend their status another round with this bonus.