Hyatt “Enhancing” Gold Passport – World Of Hyatt Unveiled On November 1, 2016

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Hyatt is apparently about to “enhance” its Gold Passport program on November 1, 2016, according to information gathered by Matthew Klint, who wrote about these coming changes on his blog post (access here). These changes are effective March 17, 2017.

world-of-hyatt-u

The major changes are these: Hyatt is introducing one more tier, qualification by stays is gone (only by nights), qualification by revenue (via base points) is introduced and select standard suites are available for “Globalist” (top tier) members based on availability at the time of check in.

Here’s the chart published by Matthew Klint:

world-of-hyatt-discoverist-explorist-globalist

These changes will definitely hurt those that qualify based on stays and not on nights. The current Diamond requirement is either 25 stays or 50 nights. Requiring 60 nights or $20,000 spend to reach the new Globalist status is high considering the size of the Hyatt chain (~600 hotels worldwide) in comparison to IHG Rewards Club (5,000+ hotels), Marriott Rewards/SPG (5,500+), Hilton HHonors (4,000+) and Le Club AccorHotels with FRHI (4,000+).

The Hyatt footprint is adequate in the United States where you have plenty of Hyatt Place and House properties, but internationally the chain is absent from many markets.

I do like the fact that they are introducing standard suite upgrades for Globalist members based on the availability at the time of check-in. This is in line what Starwood has done for years and what Marriott is also currently experimenting with in Asia-Pacific.

The qualification based on the revenue is a better way to qualify for those that stay at Hyatt hotels in expensive markets, but qualifying on revenue instead of nights would require the average room rate paid to be over $333 USD per night.

Conclusion

I am sure that we will learn more about these changes come November 1, 2016. I do find the names of these tiers to be rather interesting (laughable).

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