Sheraton Brussels Bankruptcy & Starwood Affiliation Ends On December 31, 2016 (Terrorism & Asbestos Problems)

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Sheraton Brussels filed for protection from creditors late October and today filed for bankruptcy in Belgian court. Sheraton is the largest hotel in Brussels with 511 rooms and more than 200 employees.

sheratn-brussels-bankcrupt

According to the Belgian newspapers, the agreement with Starwood is scheduled to end on December 31, 2016, and key Sheraton executives have been fired. Company blames the terrorist attack for 25% drop in occupancy and 50+ million euros would be needed to renovate the hotel and remove asbestos.

You can access Sheraton Brussels website here.

Here’s an excerpt from De Tijd (Google translate + access the piece here):

The 511 rooms of the largest hotel of Belgium will soon be empty. The Brussels court normally speak today about the bankruptcy of the company behind the hotel on the Place Rogier. Sheraton key executives have been fired and 200 workers risk losing their jobs.

According to Nordström, who retain ownership of the building, the hotel could not run longer break even. That’s why he broke in September the contract with Starwood, and he asked protection from its creditors. “Our contract expires on December 31,” confirms Ellen Bruens, spokeswoman for Starwood. “We have offered to extend the contract, but we did not agree.”

Conclusion

I would be very hesitant to book this hotel unless you are able to do last minute alternate plans in case the hotel suddenly just closes its doors that could happen at any moment (seems to be likely regarding the Belgian papers).

This hotel is very old and needs serious cash injection to renovate it to current Sheraton brand standards and remove asbestos that causes cancer. Seems unlikely that someone would come up with 50+ million euros that is required to fix the hotel considering the current occupancy and paid rates in the city.

This hotel is like going back in time 20+ years and visiting a museum. As a matter of fact, I had this hotel as a Whine Wednesdays piece last year “Whine Wednesdays: Terrible Sheraton Hotels Case Brussels”.

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  • Gcs2006

    Place was a dump anyway…I only stayed there cause it was close to our offices. Had to go across the street to pizza hut, lol

  • Chris

    Worst hotel of SPG chain in Brussels ; noisy location facing a huge construction site ; no outside parking availability ; bad bad service ; high price for value you got ; old shitty rooms – no wonder it goes bankrupt…

  • Bjarne Burhaug

    Crappy service. Stayed there one time. Won’t be missed

  • lovetospendit

    This hotel is a piece of shit. From hard to soft product. Was a shame for Starwood. But even worst : why Starwood didn’t ended before the contract with this crappy place. In Brussels i stay now at Hilton grand place and love it (renovated ex méridien )

  • RobertB

    Meanwhile, the court has declared insolvency and the hotel will close on Wednesday, December 14, at 12noon.