Whine Wednesdays: Uber Surge Pricing Not Disclosed (Kuala Lumpur & Ho Chi Minh City)

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I have written at least once (access here) how much I like using Uber and have used the service in 30 or so countries by now and have had more than 600 rides.

Whine Wednesdays Uber Surge Not Disclosed (Kuala Lumpur & Ho Chi Minh City) U

The most recent development that I have seen in Kuala Lumpur and Ho Chi Minh City, however, may end up moving some of my rides to alternate platforms or using a regular cab.

Uber has surge pricing for periods of high demand and has clearly marked those on their app. Now to obfuscate the pricing, the app just will show that there is higher than usual demand and a total price in the two cities mentioned above. The surge factor whether it is 1.2 or 4.8 is not disclosed at all and only the total price is shown.

Whine Wednesdays Uber Surge Not Disclosed (Kuala Lumpur & Ho Chi Minh City) No Surge

The “slightly higher” price is in fact 79% higher than the base one without surge. I wouldn’t call this “slightly higher”.

Whine Wednesdays Uber Surge Not Disclosed (Kuala Lumpur & Ho Chi Minh City) Disclosed

The surge is then shown on the receipt that is emailed to you or you can pull up the trip from the app once completed.

Conclusion

I don’t mind using Uber when the surge pricing is in the lower digits such as 1.2 – 1.4 but most definitely don’t use it when it is in the 2’s or 3s. Then taking a regular cab is basically cheaper.

I just hate now that the Uber won’t disclose the surge up front and seems to believe that people just accept their pricing (don’t trust them THAT much). They must have figured out that seeing the surge pricing makes people less likely to order rides using their platform.

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