Have You Ever Stayed At Haiyatt Hotel?

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When I was walking back to the St. Regis in Chengdu the other night, I saw this one hotel whose name really resembles one western chain (especially when pronounced).

Haiyatt Hotel Chengdu

Seems that there are quite a few Haiyatt hotels in China, and the New York Times ran an article three years ago about Chinese hotels that have name resembling (magically) a western counterpart.

TripAdvisor Search:

Haiyatt TA List

Haiyatt List:

Haiyatt TA List 1Haiyatt TA List 2

Seems that the price point of these Haiyatt hotels is roughly that of Hyatt Place.

Here’s an excerpt what New York Times wrote (access the piece here):

Western brands are often seen as higher in quality than their Chinese counterparts, said Kunal Sinha, chief knowledge officer for Ogilvy China, so giving a product, whether it is a shampoo or a hotel, a name similar to a Western brand is valuable.

Farley Kern, vice president for corporate communications for Hyatt, said the company took “this matter very seriously,” and was working within China’s legal channels to address hotel operators that use names that might cause confusion. Still, foreign companies can be reluctant to push too hard because they do not want to antagonize the government and lose access to the Chinese market.

Conclusion

Seems that Hyatt has not been very successful with their quest of working with the Chinese to get these Haiyatt’s to change their names. Perhaps throwing some cash around would solve the issue?

I have not come across any other “fake” hotels brand in China beyond this Haiyatt. Wonder if they have a guest loyalty program called World of Haiyatt?

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  • I don’t imagine Eastin hotels (seen in various Asian countries) resemblance to a certain Starwood brand is a coincidence although a bit more subtle than Haiyatt.

  • Stephan Dupre

    In Dalian there was once a Swissôtel. They kicked out the management, kept the collateral, the signs and other amenities, and ran it for 10 years before renaming it Swishotel (like “Swish”-hotel).

    • I believe that there are few ex-InterContinental hotels in the world where they have just dropped the Inter-part of the name.

  • jessie

    As a Cairo expat/resident, almost everyday I see “Holidays Express Hotel” (even in bright green color like Holiday Inn) which has nothing to do with IHG. lol.

  • Ben Wise

    UnderWorld of Haiyatt© ?

  • iamhere

    Sometimes hotels were once part of a major brand but lost it’s credentials. What is very important to remember is that China’s not alone for this and in fact it’s even more evident in many other places around the world. – Ask me for an example!