Emirates 50% Off First Class Skywards Upgrades February 20 – March 31, 2017 (Apply By February 15)

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Emirates has launched a new offer for 50% off upgrade awards from business class to first class for those redeeming Skywards miles.

Emirates First Class Upgrades Half Price

This offer is valid for upgrades processed between February 7 – 15 for travel February 20 – March 31, 2017

You can access this offer on Emirates’ website here.

Note that the T&Cs indicate that “special fares” are not eligible for upgrades. It is unclear what these fares might be.


I would say that it is probably the best use of Emirates Skywards miles to use them for upgrades. Regular awards are expensive, and you must pay for the fuel surcharges as well. If you are have eligible itineraries, I would check the miles required for first class upgrades under this promotion.

Perhaps first class bookings are soft at the moment? Why would they otherwise offer discounts?

Here are the terms and conditions of this offer:

The Emirates Skywards ‘First Class Reduced Upgrade Offer’ is open to all who:

Are Emirates Skywards members

Have an existing or purchase a new Business Class ticket and upgrade to First Class between 00:01 hours on 07 February and 23:59 hours on 15 February 2017 (Dubai local time) for travel between 20 February and 31 March 2017.

The reduced reward is only valid for upgrades from Business Class to First Class; Special fares are not eligible for upgrades.

Taxes and fuel surcharges are excluded and must be paid in full.

This offer is open to all Emirates marketed and operated flights.

Once the upgrade is processed, any changes made will result in cancellation of the upgrade and will have to be requested again.

Upgrade seats are subject to availability.

All other terms and conditions for Emirates Skywards Upgrade Rewards remain the same.

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  • masimons

    If only a discount if buying 1st, I’d be interested.

  • Joe S

    Beginning of the year and companies make new travel policy changes at that time (along with new budgets). Bet a few either tightened up or delayed travel making bookings lighter.

    Also if you get Business and use points to move to open 1st, then they can then sell the Bus seat. Maybe Business is getting full with open 1st. This reshuffles, still sell Business, and give upgrades to loyalty program.

    • This could also lessen the need of operational upgrades and allows EK to take some miles off the books at the same time. The political uncertainty may have affected travel budgets also.

  • Kflik

    Regular awards in Emirates are..strange – even “miles and cash” are better then regular award.
    I’ve just booked “miles and cash” ticket in economy…and paid less miles then required for “classic award” although the cash portion was the same as for “classic award”.

    Indeed – the best option is to make upgrades.

    Unfortunately this is now much more expensive then few years ago.
    Skywards is now not as good as it was before…
    (I had miles for DXB-KUL upgrade to business, from cheapest economy ticket, after one flight in economy from Europe do Australia – now impossible….
    ..and still I’ve got operational upgrade from business to first on this upgraded flight.

    After doing that all my intercontinental flights were with them for next now almost 10 years;

    • They did tighten up what fare classes were upgradeable before and they now don’t give miles based on the distance flown but rather regions etc.