Delta made an announcement today about reintroducing complimentary food on domestic transcontinental flights this spring.
Those that fly on these select routes can choose between specific complimentary food items (basically from the current Buy-on-Board menu) depending of the time.
Here’s the Delta’s press release:
Delta is introducing complimentary meals on some of its longest domestic flights, including transcontinental routes between New York’s JFK and Los Angeles/San Francisco. The airline will be the only U.S. carrier to offer complimentary fresh meals from nose to tail on select coast-to-coast routes.
Beginning March 1, Delta will offer complimentary meals in the Main Cabin on flights between JFK and LAX/SFO. On April 24, the airline will expand complimentary meals to 10 other major domestic markets from Seattle, New York, Boston and Washington, D.C. including BOS-SFO, BOS-LAX, BOS-SEA, DCA-LAX, JFK-PDX, JFK-SAN, JFK-SEA, SEA-FLL, SEA-MCO and SEA-RDU.
The enhancement is part of Delta’s ongoing multi-million dollar investment in the on-board customer experience that includes upgraded Main Cabin snacks, enhanced blankets, refreshed Flight Fuel food-for-purchase options and free in-flight entertainment. Main Cabin customers on long-haul international flights are also treated to complimentary beer, wine and spirits and sleep kits.
Delta’s new meal program will feature a variety of options for customers depending on the time of day of their flight. In the morning, customers will have the option to choose between a Honey Maple Breakfast Sandwich, Luvo Breakfast Medley or fruit and cheese plate. During the day, customers will be able to select from a Mesquite-Smoked Turkey Combo, Luvo Mediterranean Whole Grain Veggie Wrap, or fruit and cheese plate. For overnight flights, customers will be offered a breakfast bar during the pre-arrival beverage service.
Following the March 1 launch on routes between JFK and LAX/SFO, the menus on all 12 routes will be refreshed often to support the airline’s focus on offering innovative, seasonal and locally-sourced food and beverages.
This enhancement comes on the heels of a test conducted late last year, where the airline closely monitored customer satisfaction scores to determine the impact on the in-flight experience and saw a significant increase as a result of the test.
“We are all about making our Main Cabin experience the best it can be for our customers and offering free, high quality meals is a big part of that experience,” said Allison Ausband, Delta’s Senior Vice President – In-Flight Service. “When we tested this concept, our customers loved it and appreciated it so we are implementing in our most strategic markets.”
In addition to the Main Cabin meal service, customers seated in Delta Comfort+ will enjoy a pre-arrival snack basket, which will be included on all 12 routes, and and complimentary beer, wine and spirits for customers 21+. Additionally, a mid-service Greek frozen yogurt bar will be offered in Delta Comfort+ on flights from JFK to/from LAX and SFO.
While British Airways cut the food from all short-haul flights within Europe last month, airlines in the United States that first jumped to this Buy-on-Board bandwagon have reintroduced food and booze back to some flights.
Shouldn’t be that expensive for Delta to give out some of the Buy-on-Board items on these longer flights. Good way to differentiate from competitors.