IAG’s New Low Cost Barcelona Based Airline: Level

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IAG (parent of British Airways, Iberia, Aer Lingus & Vueling) today announced the name for its’ new Barcelona base low cost airline that will be called Level.

IAG Level

The new airline will initially fly to four destinations (Los Angeles, Oakland, Buenos Aires & Punta Cana) from Barcelona. The airline plans to offer services from other European cities as well. The two new Airbus A330 will be be manned by Iberia cabin and cockpit crew.

You can access Level’s website here.

Here’s the press release from IAG:

International Airlines Group (IAG) is launching LEVEL – a new low cost longhaul airline brand that will take to the skies in June 2017 with flights from Barcelona to Los Angeles, San Francisco (Oakland), Buenos Aires and Punta Cana.

LEVEL will fly two new Airbus A330 aircraft branded in its own livery and fitted with 293 economy and 21 premium economy seats. Initially it will be operated by Iberia’s flight and cabin crew and will create up to 250 jobs based in Barcelona.

Barcelona has been chosen as the first European city for the launch of IAG’s new operation but LEVEL will look to expand its flights from other European cities. 
Fares start from €99/US$149 one way and tickets go on sale today at flylevel.com

Checked luggage (in addition to a free cabin bag), meals, seat selection and the latest movie releases will be complimentary for customers flying in premium economy. Those travelling in economy can chose what they want to buy based on a menu of choices. All customers will have access to next generation inflight technology with a wide range of onboard entertainment options. High speed internet connectivity will be available with prices starting at €8.99.

LEVEL’s customers will be able to earn and redeem Avios – the loyalty currency for IAG’s airlines. This will give them the opportunity to fly to 380 destinations across the Group’s network.

Willie Walsh, IAG chief executive, said: “LEVEL is an exciting new IAG airline brand which will bring a stylish and modern approach to flying at prices that are even more affordable. It will benefit from having the strength of one of the world’s largest airline groups behind it.

“LEVEL will become IAG’s fifth main airline brand alongside Aer Lingus, British Airways, Iberia and Vueling. It will complement our existing airline portfolio and further diversify our current customer base.

“Barcelona is Vueling’s home base and this will allow customers to connect from Vueling’s extensive European network onto LEVEL’s longhaul flights.

“This is just the start. We’re really excited about the opportunities for expansion and we plan to bring LEVEL to other European destinations”.

Initial Schedule:

  • Flights to Los Angeles start on June 1, 2017 and operate twice per week.
  • Flights to San Francisco (Oakland) start on June 2, 2017 and operate three times per week.
  • Flights to Punta Cana (Dominican Republic) start on June 10, 2017 and operate twice per week.
  • Flights to Buenos Aires start on June 17, 2017 and operate three times per week.

Level Cabin Illustration:

IAG Level Interior

Conclusion

This is IAG’s counter punch to Norwegian that is starting its’ long-haul flights from Barcelona this year (can you guess the destinations?). Not sure how this can be low cost per se (cost perspective) when the flight and cabin crews come from Iberia?

Interesting to see how this long-haul low cost will work in the long run. Norwegian seems to be doing OK and AirAsia X and Scoot are expending in Asia.

It is good that you can earn Avios on Level’s flights, but I would assume that the number of earned is directly tied to the price paid.

Flying from Barcelona to four long-haul destination total ten times a week using just two aircraft means that better to keep EC 261/2004 in mind in case of delays and cancellations that are inevitable.

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