J.D. Power 2017 North America Hotel Guest Satisfaction Index Study-Results

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J.D Power yesterday released their 2017 North America Hotel Guest Satisfaction Index Study where they surveyed 63,000 guests in the United States and Canada between May 2016 and May 2017.

J.D. Power

Although I sometimes feel that these categories to be somewhat weird and not always agree 100% with the findings, the sample size is large enough.

You can access the study on J.D. Power’s website here.

Here are the findings:

Luxury

JD Power 2017 LuxuryJD Power 2017 Luxury Rating

There is a footnote that due to small sample size Andaz, Belmond, Mandarin Oriental, Park Hyatt, Sofitel, St. Regis, Luxury Collection, Thompson Hotels, Trump Hotels and Viceroy were included in this segment but not ranked.

Upper Upscale

JD Power 2017 Upper UpscaleJD Power 2017 Upper Upscale Rating

Hyatt has only number of these “Hyatt” hotels left outside of India. I am surprised that they have been able to get sample size large enough to come to conclusion that they are the “winner” on this Upper Upscale segment.

Upscale

JD Power 2017 UpscaleJD Power 2017 Upscale Rating

Upper Midscale

JD Power 2017 Upper MidscaleJD Power 2017 Upper Midscale Rating

Midscale

JD Power 2017 MidscaleJD Power 2017 Midscale Rating

Economy

JD Power 2017 Economy SegmentJD Power 2017 Economy Segment Rating

Upper Extended Stay

JD Power 2017 Upper Extended StayJD Power 2017 Upper Extended Stay Rating

There is hardly any different on the numerical scale between these Upper Extended Stay brands.

Extended Stay

JD Power 2017 Extended StayJD Power 2017 Extended Stay Rating

Conclusion

I would take this as a food for thought and not concentrate on the number on “bullets” earned but on the overall score compared to the other brands within each segment. Sometimes the difference is truly small.

Seems that J.D. Power makes their money by marketing the survey results with more detailed level to the hotel companies and some use these on their advertising as well.

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