Hilton Follows Marriott Instituting Customer Unfriendly 48 To 72 Hour Cancellation Policy On “Flexible” Rates

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Hilton is quietly following Marriott by moving from 24 hour cancellations on best flexible rates to 48 to 72 hour ones effective July 31, 2017.

Hilton Cancellation Policy Changes

This change is mandatory for Hilton managed properties (franchised ones can opt out). I would assume that this applies to North American or at most Americas hotels only first.

You can access Hilton Honors here.

READ MORE: Hilton Honors Rate & Bonus Points And Miles Promotions

Here’s an excerpt what Hotels Mag wrote today (access the piece here):

Hilton highlighted a trend in rising cancellation rates and its intent to update cancellation policy guidelines in an attempt to better serve guests, hotels and owners. Effective July 31, the default house cancel policy will be 48 hours (72 hours in select locations).

This is a mandatory update for all Hilton managed properties, while franchise properties are eligible to opt out. These changes will be made centrally within the central reservations system and with third-party channels.

Conclusion

How long does it take before Marriott and Hilton start selling “optional” cancellation extras that allow guests to cancel their reservations for a fee until 4PM on the day of arrival?

Marriott and Hilton both claim that last minute cancellations are on the rise. Well. Perhaps one of the reasons for this is that hotel rates are nowadays dynamic and sometimes heavily discounted on the last minute. It pays to check the rates close to the arrival and rebook if necessary.

There are often flight delays and cancellations. This means that hotels can sell the rooms basically twice. How can you know 48 to 72 hours in advance if your flight is not going to make it?

How can you call a rate “flexible” if it needs to be canceled 2 to 3 days before? This is getting ridiculous.

Seems that the industry consolidation in the hotel space will lead to the same anti-competitive monopolistic behavior among the hotel chains that the airlines in the United States have demonstrated over the past few years. Not good.

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