Airfare of the Day: Delta One Suites DTW-NRT, Just for $13255 on the Inaugural Flight!

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Last year Delta announced a mayor upgrade to their Delta One hard product, introducing the Delta One Suites on their new Airbus A350 fleet (John discussed it here). On this new planes the airline is also rolling out their new Premium Select product, their take on a Premium Economy product.

Well, they just took delivery of their first flagship Airbus A350-900 on July 13, and one week ago confirmed the rumors that the first scheduled route would be Detroit to Tokyo Narita starting October 30 with a daily nonstop service.

I was curious of how much was Delta going to ask for the new products, both the Suites and the Premium Select, and I was expecting probably a marked up Business Class price for the suites: it’s a Suite, it’s not a First Class product. What I was not expecting was (almost) Etihad Aparments prices!

These are the prices Delta is asking for a one way ticket on the A350-900 inaugural flight DTW-NRT next October 30:

Yup, $13255 for having the privilege of experiencing the Suites before everybody else. This price is absolutely intentional: I checked ExpertFlyer to see the fare loads for the inaugural flight and found that all the Business Discount fares (C, D, I, Z) were zeroed out while all the other fare buckets were wide open!

Let’s see how Delta prices compares with the competition. I used Matrix ItaSoftware to check prices for a round trip travel departing Detroit on October 30 and returning from Narita on November 7: while their Economy and Premium Economy products are cheaper than the competition (even being the only nonstop option), their Business Class price doubles most of the others:

Here are some prices for round trip travel (3-10 days length). Prices ex-NRT are significantly lower than ex-DTW

If you want to book the Inaugural Flight using your miles, in the best Delta fashion, there are no saver awards available. You only need 240000 miles to book your Suite one way!

What to expect for the money?

For Economy class I don’t expect the cabin and the seat to be much different from what is already in use in their wide bodies. The Economy cabin will have a 3-3-3 layout, with lavatories in the middle and a service galley at the end of the plane.

For the Premium Select product, the layout is 2-4-2, a tight configuration in my opinion. I was expecting a 2-3-2 config as other airlines offer. The seats will have footrest.

The Suites, 32 in total, are distributed in 9 rows and each one of them has direct aisle access.

Conclusion

Either Delta does not want customers on the Suites on the inaugural flight because they expect press and executives to be there, or they really think their fanboys and fangirls will pay $13k or 240k to try them before anybody else. I know Delta has its loyal following, but these prices are deterrent!

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  • Denis D

    Freddie, this is a very poorly written piece indeed. I admire your contribution to LoyaltyLobby, though this place is definitely not in line.

    What’s the point in general? To say they offer subpar product (which a lot of ppl agree by default, but in fact DL product on TATL is the nicest one and the most consistent one)? Just to pick a random date, one way ticket and say it’s outrageously expensive? Ok let’s pretend we’re all prime idiots here and have no clue that OW intl ticket on DL and most legacy carriers is always a loose loose prop. Even though what’s the point? This is an inaugural flight that will be heavily loaded with journalists, staffs, bloggers, so there will be just a few seats released for sale under the most expensive flex fare.

    The factual mistakes are also here. 350 cabin is significantly wider than 787. The other best-of-the-best carrier that has Premium economy (SQ) also has 2-4-2 layout. I’m yet to see 350 with 2-3-2 in PE. I’m not saying it’s a great thing, though that doesn’t change a fact that it’s industry standard and DL is doing nothing outrageous here.

    SkyPesos. Again. Being able to redeem 240K miles for $14K ticket is a pretty great deal, 5.8 cpm return, fantastic.

    The real piece of your “findings” is that DL will be charging $6000-8000 per nonstop RT in J from the US to Tokyo. Is that a great deal? Definitely not, but that’s more or less what others charge for nonstop and what people pay.

    Still wondering what was this piece about? Just to show your stance against Delta? Okay then.

    • Gaijinsan

      In addition to what Denis said, I think you should have at least compared a few other departure cities connecting via DTW instead of only O&D. With most of the competition well over $7k for a business class round trip, you should well know that’s far from the norm from North America to Japan in business class. DTW seems to be an exceptionally high priced point of origin. $4-5k RT North America to Japan is more the norm from many cities and it’s quite common to see sales as low as $2k RT (plenty of forums out there that post attractively priced business fares).

    • Der Fliegende Amerikaner
    • cscasi

      Except the non stop is just over $15,000 round trip, isn’t it?

  • HB861

    Just for $13255 on the Inaugural Flight! – WOW just $13k? Let me invite my entire family after all about 10 of us is “ONLY” $132550! Small change it seems for you.

    • mike

      Come on…he’s being sarcastic.

  • kmcb

    5.5 cents/mile is good redemption value. Book it!

  • kmcb

    $0.05/mile is excellent redemption value. Book it!