Singapore Airlines Is Surveying KrisFlyer Members About Amenity Kits On Board: Useful Or Not?

4 Comments

Renowned premium carrier Singapore Airlines was long (in)famous for not giving out amenity kits in their Business Class and instead distribution necessities from a basket or in the washroom.

This week the airline sent out a survey to their KrisFlyer members asking their opinion about amenity kits after they started to distribute amenity kits as part of their 70 year anniversary.

While Suites and First Class customers always received an elaborate amenity kit including a full bottle of eau de toilette from their sponsor Ferragamo, Business Class always had to grab some items from the flight attendants who came around with a basket offering whats usually included in an amenity kit (ear plug, eye mask, socks) as loose items. In the bathrooms SIA always had a generous amount of shaving kits and toothbrushes.

As part of their 70th Anniversary SIA started to give out amenity kits to their fliers in Business- and Premium Economy Class as well.

Now customers received surveys, likely to figure out if these extras really make a difference to them.

They list some items for the amenity kits that aren’t standard such as clothing refresher and hand sanitizer, asking how useful that would be for customers.

It’s clear that Singapore Airlines actively tries to receive the feedback from customers who have received Amenity Kits in the recent past as part of this temporary promotion and now wants to make a decision if introducing them as standard issue would influence the customers.

Conclusion

In my opinion it’s hard to say how conclusive this survey will be. For example I received it but haven’t flown SIA Business or Premium Economy for over a year. While I think it’s a nice amenity I find myself less excited about them in Business across the board except for EVA Airways where the kit is a Rimowa which is usually only available in First Class on other carriers.

Generally speaking it’s a huge waste given how many of them are produced to be given out to medium- and long haul customers every day. I often don’t even open them anymore.

Singapore Airlines recently reported a worrying trend that also has an impact on their financial results. They are losing market share and possibly also the edge which together with their stellar reputation helped them to maintain a steady customer base over the years while charging premium prices. But there is a price war going on and that is hurting Singapore Airlines and other carriers such as Cathay Pacific. Maybe SIA will try and add items such an amenity kit in Business Class to round up their product again against the competition.

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  • Gregg

    They should stock them and give upon request. I’d just say no when offered one by the FA. Unused ones can be saved for a future flight. I know that’s a logistical nightmare but would help the environment and allow them to give them out to those travelers that value them.

  • matthewsf

    I’m a Kris Gold and didn’t receive a survey invite…..

  • colin

    i never choose my F+J class flights based on amenity kit and pyjamas being supplied… I just keep one of the better amenity cases each year as my ‘wash/toiletries bag’

    Purchase is based on point-2-point and if night flight, better timing+seats for the sleeping I hope to do.

  • BK Tan

    The 70th Anniversay amenities are being issued to passengers ex-SIN (with the exception of the Kuala Lumpur sector) in Business Class and First Class / Suites, passengers in the latter cabin receiving this, in addition to their Salvatore Ferragamo amenities. The 70th Anniversary amenities are not provided to passengers in Premium Economy.

    More can be read here: https://www.facebook.com/singaporeair/posts/10155522262618679:0