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There was some chatter earlier this year about Four Seasons intention of launching a chainwide loyalty program by the end of this year. The company has gone through some management changes this year (CEO replaced) that may have caused some delays.

four-seasons-by-invitation

Four Season’s already has a small “By Invitation” loyalty program that is by invitation only. Some guests have received this package during their stays at Four Seasons hotels. [click to continue...]

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Four Seasons, luxury hotel chains based on Canada, is set to launch guest loyalty program in 3rd quarter of 2013 according to Regional Vice President and General Manager of Four Seasons hotels in Thailand Rami Sayess who was interviewed by HotelierMiddleEast.com. You can access the full article here.

four-seasons-loyalty-program

According to the article the Four Seasons had been contemplating of having a guest loyalty program already for a while. Now, that the hotel has 90 properties open and another 60 on the pipeline, it has the number of properties to run such a program in a meaningful way. [click to continue...]