RoomKey is a hotel booking service backed and, at least partially, owned by Choice, Hilton, Hyatt, IHG, Marriott and Wyndham. The idea behind the service is to try get consumers to book more directly with the hotels own websites over OTA’s like Expedia and Booking.com.
You don’t see adverts for RoomKey anywhere, but if you access any of these hotel websites, you are likely going to see a pop ups and pop unders for the website. I don’t mind seeing it once, but especially with Marriott’s website it keeps opening RoomKey pop unders every time I am trying to make a booking or search for the price. [click to continue…]