Starwood has just launched their own Ratings & Reviews where guests can review their past stay. Hotels have long been fed up with TripAdvisor reviews, because there hasn’t been a way to determine if the review was actually left by a guest, some competitor, or perhaps disgruntled former employee.
With the Starwood you actually need to log in using an account that was used to book the stay. Alternatively you need to have the confirmation number and the last name. For some reason when I was trying to make a review just using a confirmation number and my last name, the system was unable to find the stay only returning an error message that the review must be left within certain timeframe after the stay.
Most likely the vast majority of the reviews will be positive or very positive. You have to be a Starwood Preferred Guest member before you can do the review. At that point you are already committed to the program. What I don’t like, however, is that one should probably assume that these reviews and the actual personal information will be identified to the properties in question. Vast majority of my stays are positive or very positive. If something completely falls apart, I normally just deal with the issue through the Starwood’s Corporate Customer Service.
On the positive side you know that the reviews are made by real guests. It also helps that you can sort the reviews by the status to give you an idea what might be expected as SPG Gold or Platinum member.