Lifetime SPG Platinum Status, Free Continental Breakfast, Suite Night Awards & Your24 – New Starwood Preferred Guest Benefits


When I wrote earlier today about the enhancements that were coming to SPG Platinum program starting March 1st, I only missed the Your24.  The breakfast and suite night awards were as exactly as I described them.

The threshold for lifetime Platinum status is surprisingly low compared to Hyatt or Marriott. With SPG you only need 10 years as a Platinum member and minimum of 500 nights.

Starwood has now introduced another benefit for those that spend more than 75 nights at Starwood properties per year. You will earn 4 Starpoints instead of 3, and you can check in at any time for 24 hours.

This is quite interesting development considering that Starwood is clearly starting to distinguish between Platinum members that stay 25, 50, and 75 nights. There are some additional benefits at 100 level as well.

Here are the new benefits in a nutshell

  • Lifetime SPG Platinum status for 500 Nights and 10 years of Platinum membership
  • Free continental breakfast as welcome gift option
  • Suite Night Awards (10) after 50 nights
  • Your24™ – Checkin at any time for 24 hours + 4 SPG points per dollar (used to be 3) after 75 nights