When I first saw the cover all I could say was wow! For sure it won’t let anybody cold. But, the actual article about the everyday things that these two merging airlines need to get right from the size of the coffee packet to combined flight management system is actually rather well written.
If you can get the cover out of your mind, I would suggest spending five to ten minutes of your time to read it online. The full article “Let’s Get It On” is available at http://www.businessweek.com/magazine/united-continental-making-the-worlds-largest-airline-fly-02022012.html.