Priority Club $25 Gift Card Offer for Booking Directly Online


Priority Club just launched a new promotion for getting people to book their hotels directly on IHG branded websites instead of Expedia’s of the world. You need to register for this offer at and enter a promotion code 9983.


Apparently this promotion is only available for those that have their Priority Club account address set to United States or United Kingdom. You can get up to five $25 reward choice certificates that you can then redeem for number of different national and regional retailers. Your stays must occur and the online bookings made between July 1st to December 31st, 2012 to qualify for this offer. In the UK the offer is valid for 25 GBP Marks & Spencer gift vouchers.

After your qualified stay, the Priority Club will apparently either mail or email a redemption code that you can then use to redeem for your choice of gift cards at There is no way to check, what gift cards are available using this offer.


As always with Priority Club promotions, there is a chance that the promotion won’t work for you. The system that Priority Club uses allows everybody to register and confirms the registration for the offer, whether they were targeted for the offer or not. More often than not, the non-targeted members that register for the promotion will eventually receive the points/certificates. If you have InterContinental Hotels Group stays lined up, it never hurts to sign up for this offer also, right?

Here are the terms and condition of this offer:

Must be a Priority Club® Rewards member, must be a U.S. resident, and must register member number in advance

A $25 Reward Choice Certificate will be awarded after each qualifying stay, up to a maximum of 5 qualifying stays at any InterContinental®, Crowne Plaza®, Hotel Indigo®, Holiday Inn®, Holiday Inn Express®, Staybridge Suites® or Candlewood Suites® hotels worldwide when stay is booked through an IHG brand or mobile site between July 1, 2012 and December 31, 2012 (standard booking terms and conditions apply at each participating hotel).

A stay is defined as one night or consecutive nights at the same hotel, regardless of frequency of check-in/out. A stay is qualified when paying qualifying rates, which include most business and leisure rates. Only one room per member per stay will be awarded the applicable certificate. No certificates will be awarded for stays prior to registration. Certificates will be awarded within 6 weeks after the qualifying stay is completed.

This exclusive offer is valid for the original recipient only and may not be forwarded. Reward Choice Certificates are fulfilled by Hallmark Business Connections. Hallmark Business Connections is not affiliated with InterContinental Hotels Group (“IHG”). The Reward Choice Certificates are redeemable for gift certificates and gift cards to one of hundreds of national and regional retailers, catalogs, restaurants, and entertainment providers. The member may select their gift certificate or gift card at or by mailing in the redemption form on their certificate. Members must respond within 6 months to obtain the gift card. Merchants are not affiliated with IHG and do not sponsor, co-sponsor, or endorse this promotion. Merchant trade names and logos are the property of their respective owners and are used with permission. All rights reserved. Merchants are not liable for any claims related to this offer. Please refer to back of gift card/certificate for complete terms and conditions.

Here are the instructions for redeeming these reward choice certificates:

FAQs for Redeeming Reward Choice Certificates

What is the Reward Choice Certificate?

The Reward Choice Certificate is a unique reward that is redeemable for gift cards and certificates to more than 350 popular retailers, catalogs, restaurants, travel and entertainment providers. This reward allows recipients to select EXACTLY what they want.

I received a Reward Choice Certificate. How do I get my gift card/certificate?

It’s easy . The fastest, simplest way is to redeem it online at the website printed on your paper certificate. Enter your tracking number and full dollar value and click on “View Merchant Options” to begin the redemption process. Select your retailer and shipping method, and your gift card/certificate will be on its way to you. If you received your certificate via email, click on the link in your email to view your certificate and click the “Redeem Certificate” button above the certificate image to be connected to begin the redemption process.

You also can redeem your paper Reward Choice Certificate through the mail. (Please allow 2-3 weeks for processing your gift card/certificate.) Simply complete the form on your certificate and mail it to:

Hallmark Business Connections
Redemptions Dept.
7th Floor
121 S. Eighth Street
Minneapolis, MN 55402

Can I redeem my award from more than one merchant?

Yes. Gift cards/certificates are available starting at $10 in $5 increments. If you have certificates valuing $20 or more, you can select from multiple merchants.

Once my Reward Choice Certificate is redeemed, when will I receive my gift card/certificate?

Redemptions received by 2:00 p.m. Central time will be shipped the same business day. Redemptions received after 2:00 p.m. Central time will be shipped the next business day. Standard shipment is via U.S. Mail, so delivery can take up to 7-10 business days. However, upgraded shipping options are available so you can get your gift card/certificate even faster!

Does the Reward Choice Certificate expire?

Yes, the expiration date can be found on paper certificates next to the tracking number and on electronic certificates at the bottom of the certificate image. Expired Reward Choice Certificates cannot be redeemed or reissued. Also, some individual retailer gift cards/certificates may expire. Please call our Customer Service Consultants Monday through Friday, 7:00 a.m. – 7:00 p.m. Central time, at 866.601.5921 with questions.

Can I save up my awards and redeem them all at once for one larger denomination gift card/certificate?

Yes, you can redeem multiple Reward Choice Certificates. Be sure to enter the highest value first, this ensures you will have the largest merchant list to select from.

If I am using MSN™ Hotmail, Yahoo!® Mail, AOLSM Mail or GMail can I select a Virtual Gift Certificate?

Yes. However, some e-mail service providers such as MSN Hotmail, Yahoo! Mail or AOL Mail, allow users to filter out mail that might be perceived as ‘junk’ mail. Depending upon the sensitivity level that a user may select, e-mail from Hallmark Business Connections could be inadvertently filtered from an individual’s Mailbox. Since e-mail sent to them from the Reward Choice Certificate web site contains redemption information, we recommend that you adjust your e-mail filter settings to the service provider’s default or the lowest setting.

What if I have additional questions about redeeming the Reward Choice Certificate?

Contact our Customer Service Consultants, Monday through Friday, 7:00 a.m. – 7:00 p.m. Central time, at 866.601.5921.

If you enjoyed this article, get our blog updates for free!

Previous articlePriority Club Meeting Rewards Offer of Triple Points
Next articleExpedia Rewards Redeeming for Hotels & Airlines – My Hotel Redemption Experience