Priority Club Gold & Platinum Elite Status Requirements in 2013

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Two days ago, I wrote about the coming changes how you will qualify or requalify for Priority Club Gold and Platinum status in 2013. Priority Club had first published this on their Chinese website. Note that none of these changes affect your qualification this year.

priority-club-elite-status-qualification-changes-in-2013

Now, Priority Club has updated the Priority Club English Terms and conditions as well:

Points for Elite Status – For purposes of determining Elite Status, Priority Club points are classified as either Elite Qualifying Points or Non-Elite Qualifying Points.

Base points earned from Qualifying Rates paid for hotel stays, points collected from partner transactions, PCR Bonus Points Packages and Meeting Rewards are considered Elite Qualifying Points and counted towards membership elite status.

A Qualifying Rate includes the following: non-discounted rate, standard corporate rate, worldwide sales negotiated rate, national/regional/local government rate and specified leisure rates as confirmed by the IHG HOLIDEX® Plus reservation system.

All other point earning transactions, including promotional points, points vouchers, points purchase, points transfers, and points deposits, will be considered Non-Elite Qualifying Points and will not be counted towards elite status.

Overall, this is quite a drastic change. Until now, all points have counted towards Gold Platinum status with Priority Club.

It is not, however, as bad as I thought it might be as “PCR Bonus Points Packages” will continue count towards the status qualification as well. These are bonus points that hotels sell part of the room rate. There are some hotels that are offering 5K to 10K bonus points per stay.  According to the revised terms and conditions, these would still count towards the elite qualifying points.

The current requirements for Priority Club elite statuses are:

Gold – 15 nights or 20000 points from all sources

Platinum – 50 nights or 60000 points from all sources

Conclusion

We’ll see if Priority Club is spicing up the Gold and Platinum benefits in 2013 as they have done in China. If they are going to make the qualification more difficult, they should offer complimentary internet, breakfast/lounge access, and room upgrades as Platinum benefits at all hotels to be competitive with Hilton, Hyatt, Marriott, and Starwood.

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