Starwood has been recently sending out very good offers for members that have not been staying at Starwood properties at all or have only had a stay or two last year. This promotion is targeted and won’t work for you unless you have received the email invitation. If you or your family has a dormant account, you can check your eligibility for this offer here.
There are two options to choose from:
1. Bonus Starpoints (number depends of your targeted offer)
2. Free weekend night award for category 1 to 6
The free night at category 6 SPG property can cost you up to 25K points depending of the season and is better option than the bonus Starpoints.
Is it time to sign up family members for SPG?
SPG has now sent similar offers several times in the past year for members that have not been active in the program. I think that it is probably worthwhile to sign up family members to SPG membership to take advantage of these “Bonus Beginnings” offers in the future.
It is interesting that the best SPG offers this year are going to members that haven’t stays at Starwood properties at all. It is good way, however, to get people (and family members) activated in the program.