Hyatt just emailed me an offer to purchase Hyatt Gold Passport points and receive a 30% bonus. This bonus offer is valid for purchases made between January 31 and February 6, 2013. You can access this offer here:
I think that the email is not very well worded as it states “Your Free Night at Hyatt is Closer Than You Think”.
As you can see from the email, they include the number of points that you have in your account. I have in excess of 700K, so I don’t think that I would urgently need to purchase points in order to get closer to a free night? Just doesn’t make sense. Very poor targeting.
The price of a point purchased under this offer is 1.85 cents if purchased at 30% bonus level.
Does it make sense to purchase Hyatt points?
You can only do better by purchasing points and using them instead of cash in rare instances. It would require the hotel category to be relatively low compared to cash prices. This is the case i.e. with Grand Hyatt Sao Paulo. You can save a bundle there by buying the points and using them instead of paying the cash rate. You can read more about this here.
I am not in a rush to purchase any more Hyatt points that what I already have. Purchasing points and using them instead of cash can make sense, although very rarely.
Here are the terms and conditions of this offer:
Offer available for purchases made from January 31 through February 6, 2013. Bonus points will be awarded upon completion of individual transactions. Offer only available when points are purchased for the purchaser’s account. Offer not valid for transactions gifting points. Offer may be withdrawn or changed without notice. Offer cannot be combined with any other offer. Only purchases made online are eligible for the promotion.
Price includes all applicable fees. GST/HST will be charged to Canadian residents. This transaction is completed by Points.com and will be billed as “Points Purchase Hyatt.” Purchased points are not refundable and transactions are non-reversible. Purchased points are applicable toward all Hyatt Gold Passport awards. Points purchased using this option will post within 48 hours. Purchased points do not count toward Hyatt Gold Passport elite membership tiers. All Hyatt Gold Passport Terms and Conditions apply.