Emirates currently has three published tiers on its Skywards program; Blue, Silver and Gold. In addition to these three, there is also an invitation only tier called IO (Invitation Only). There has been lot of chatter for the past year that Emirates has been in the process of introducing a higher tier.
Now, Emirates has sent out emails to their Gold members about benefits that they would prefer receiving at 150K tier miles level. I received this survey as well. The current Gold status requires 50K tier miles and the new, let’s call it a Platinum, seems to require 150K tier miles.
It seems that this is more of a marketing email than a true survey. I would expect them to grant all the benefits listed above for this new 4th tier members.
Proposed benefits per the “survey” email:
– Lounge benefits. The only differentiator here is the first class lounge access in Dubai. Emirates doesn’t have first lounges anywhere else. If you are 150K mile flier, you are likely to fly either in business or first class anyway.
– Additional luggage allowance. You can get similar allowance for being SkyTeam Elite Plus, Star Alliance Gold, or Oneworld Emerald member that all require less miles (50K/50K/100K).
– The ability to use miles for a flex award as long as revenue seats are available for sale. This could be a benefit for some that actually use Emirates miles for award tickets. For me, the most valuable use are the upgrades from business to first.
– 75% bonus on Skywards miles. I would have expected at least 100% bonus compared to some other top tier programs.
– Complimentary Skywards Gold to give out. This is a nice benefit for a partner or friend. They have the Gold benefits.
– Guaranteed business class revenue seats. This can come handy at times BUT it will be at the full price so rather expensive.
If these are all the benefits associated with the 4th tier, I am most definitely NOT blown away. It is good that they are trying to recognize their most loyal or captive fliers, but there is nothing truly original about the benefits here.
And, I am not all that impressed when a company the size of Emirates uses a Survey Monkey for their online survey……