JetBlue TrueBlue 50% Purchase Bonus & Why Such A Terrible Deal

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JetBlue sent an email earlier this week and announced their 50% bonus for buying some TrueBlue points. This buy points promotion is valid until March 15, 2013, and you can access it here.

jetblue-trueblue-50-bonus

The maximum you can buy under this offer is 30K points that gives you the 15K bonus. The price of 45K TrueBlue points is $886.88

jetblue-trueblue-50-bonus-makes-no-sense

The price of a purchased TrueBlue point is 2 cents. If you are buying TrueBlue points under this offer, you are basically throwing your money away and here’s why:

Los Angeles (LAX) to New York (JFK)

jetblue-lax-jfk

The price of the flight is $163.90 or 11400 points and $2.50. The value of a JetBlue point under this scenario is (163.90-2.50)/11400 = 1.4 cents.

Seattle (SEA) to St. Maarten (SXM)

jetblue-sea-sxm

The price of a flights is $781.20 or 60000 points and $5 in taxes. The value of a JetBlue point under this scenario is (781.20 -5)/60000 = 1.3 cents.

You would also need to take into account that the paid fare would earn you more TrueBlue points and the award trip does not. So, the value of a TrueBlue point is even lower than in the examples above.

Conclusion

It makes absolutely zero sense to purchase JetBlue TrueBlue points at 2 cents each when the value of the point is capped at 1.3 to 1.4 cents. I am sure that JetBlue wouldn’t mind if you hand them the cash, but don’t fall in this trap.

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