JetBlue sent an email earlier this week and announced their 50% bonus for buying some TrueBlue points. This buy points promotion is valid until March 15, 2013, and you can access it here.
The maximum you can buy under this offer is 30K points that gives you the 15K bonus. The price of 45K TrueBlue points is $886.88
The price of a purchased TrueBlue point is 2 cents. If you are buying TrueBlue points under this offer, you are basically throwing your money away and here’s why:
Los Angeles (LAX) to New York (JFK)
The price of the flight is $163.90 or 11400 points and $2.50. The value of a JetBlue point under this scenario is (163.90-2.50)/11400 = 1.4 cents.
Seattle (SEA) to St. Maarten (SXM)
The price of a flights is $781.20 or 60000 points and $5 in taxes. The value of a JetBlue point under this scenario is (781.20 -5)/60000 = 1.3 cents.
You would also need to take into account that the paid fare would earn you more TrueBlue points and the award trip does not. So, the value of a TrueBlue point is even lower than in the examples above.
It makes absolutely zero sense to purchase JetBlue TrueBlue points at 2 cents each when the value of the point is capped at 1.3 to 1.4 cents. I am sure that JetBlue wouldn’t mind if you hand them the cash, but don’t fall in this trap.