Emirates just officially sent an email to its members about the fourth tier, called Platinum, on its Skywards program. Last week, Emirates sent out a marketing email disguised as survey regarding this new tier. You can access Enirates’ webpage explaining their various tiers here.
After this introduction, Emirates has Skywards Blue, Silver, Gold, Platinum and the unofficial IO (Invitation Only) status for the true high rollers.
Benefits of the Skywards Platinum status:
Here’s my take on these new benefits:
– Lounge benefits. The only differentiator here is the first class lounge access in Dubai. Emirates doesn’t have first lounges anywhere else. If you are 150K mile flier, you are likely to fly either in business or first class anyway. Once the partnership with Qantas has been launched, maybe Skywards Platinum members will have access to Qantas First class lounges?
– Additional luggage allowance of 20 kilos. You can get similar allowance for being SkyTeam Elite Plus, Star Alliance Gold, or Oneworld Emerald member that all require less miles (50K/50K/100K).
– The ability to use miles for a flex award as long as revenue seats are available for sale. This could be a benefit for some that actually use Emirates miles for award tickets. For me, the most valuable use are the upgrades from business to first.
– 75% bonus on Skywards miles. I would have expected at least 100% bonus compared to some other top tier programs.
– Complimentary Skywards Gold to give out. This is a nice benefit for a partner or friend. They have the Gold benefits.
– Guaranteed business class revenue seats. This can come handy at times BUT it will be at the full price so rather expensive.
As I said on my article about the “fake” survey, I think that Emirates could have been more original and generous with the Platinum benefits.
This email came from Emirates while I am on a EK flight from Melbourne to Dubai. Luckily, the inflight wireless is working, although rather slowly.