Marriott Teams Up With IKEA To Launch MOXY Budget Hotels In Europe

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Last year, I wrote about the IKEA budget design hotels that were going to pop up all over Europe. Now, Marriott has apparently teamed up with IKEA’s real estate arm and will launch these under new budget conscious MOXY Hotels brand in Europe.

moxy-hotels-web-site

Marriott is scheduled to open first MOXY hotel in Milan sometime in early 2014. London, Berlin and Frankfurt should follow shortly thereafter. These hotels have 150 to 300 rooms each. You will earn Marriott Rewards points for staying at MOXY Hotels.

MOXY Room Design.jpg
MOXY Room Design.jpg

Marriott has released some designs of these MOXY hotel rooms and they definitely look super tiny. It seems that Marriott is going after the Starwood’s Aloft brand and is trying to target this to the younger audience than their other 18 hotels brands.

You can read Marriott’s press release about MOXY Hotels here and browse on MOXY Hotels website here.

Conclusion

The budget hotels are very popular in Europe and Accor has their budget brands all over. From the design concepts shown on the MOXY’s website, this somehow resembles a bit SPG’s Aloft concept that is marketed to the same demographics.

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