Starwood Cheating On Award Category Changes?

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On March 5th, Starwood changed the award categories up on approximately 20% of its properties and less than 5% went down. You can read my article about the change here.

sheraton-baltimore-north-web

One of the properties that went down from category 3 to category 1 was the Sheraton Baltimore North Hotel.

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Guess what happened less than one month later? Surprise! Surprise! The hotel moved from category 1 to category 3. This change happened on April 5 or 6.

On March 20th, I wrote about other unannounced category changes that Starwood had done (you can access that piece here):

Westin Panama from category 4 to 5

Aloft Miami Doral from category 2 to 3

St Regis Shenzhen from category 5 to 6

Starwood’s response to question like “why these sudden changes” is basically because we can (see here):

3.2.d. The amount of Starpoints needed to obtain rooms at SPG Participating Hotels varies by the category of the SPG Participating Hotel and may also vary by time of year. A list of SPG Participating Hotel categories is available on the SPG Program website (www.spg.com) under “Hotel Categories”. Starwood may change the category in which a specific SPG Participating Hotel is classified at any time.

Conclusion

I believe that it is shameful of changing hotel categories without giving any prior notice. Not sure if there can be a rational reason why a property moves from category 3 to 1 and back to category 3 all within 30 day period.

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