LoyaltyLobby Content Too Much US Slant?


When I go through and reply to all the emails and other messages that LoyaltyLobby receives daily, I sometimes come across comments that LoyaltyLobby has too much US specific content.


Less than half of LoyaltyLobby visitors are from the United States, but if you include other English speaking countries (Canada, UK, Australia etc) the percentage jumps to 60%. Rest of the visitors are from 100+ countries.

As I travel to all over the place and likely spend more than half of my time yearly in Asia, I have tried to keep the content mostly universal. There are only few topics that I cover that are entirely US specific.

All the (worthwhile) global hotel programs are administered from the United States (generalization – I know). I sometimes have pieces about regional programs such as my post about Melia’s joining bonus last week, but these are of no interest for wider audience.

Same goes for the airline programs as well. The US programs with the exception of Delta’s SkyMiles are good even if you are not residing in the States. Nothing prevents you crediting your alliance wide flights there, buy miles when they have a sale, and use their award charts for award flights (mostly without nasty YQ’s).

There are always some good aspect to each of the programs such as Avios use for short-haul non-connecting flights, Miles & More’s and Flying Blue’s promo awards, the ability to redeem for SQ suites using Kris Flier miles, but these are all exceptions. These programs in general are just not as good as the US based ones.

What is you opinion? Does LoyaltyLobby have too much US specific content and should LoyaltyLobby cover something that is not yet covered here? Leave your comments below.


It is really difficult to write and cover the airline and hotel loyalty programs and not to have lot of information that is coming from the US based programs.

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