Seems that Hyatt is trying to spice up the on property benefits of Hyatt Gold Passport members that stay a lot (30+ nights) at Hyatt House properties by introducing Very Important Resident (VIR) program.
Very Important Residents (from Hyatt’s press release)
Guests staying a total of 30 nights or more at HYATT house earn status as a Very Important Resident. House Hosts at each property will go above and beyond to make sure VIRs enjoy an easy transition from home to hotel. VIRs will enjoy:
Personalized service: From learning guests’ personal preferences to building a relationship with them during their stay, each property is committed to making guests feel like they’re right at home.
· Pick-Your-Suite: Guests will have the opportunity to pick their own suite from available rooms in their room type at the time of their arrival.
· VIR Key Card: Each key card will reflect guests’ VIR status so that hotel staff can quickly recognize a VIR guest and provide them with above and beyond personalized service.
· VIR Tour: A personalized hotel tour from hotel management staff.
· “Favorites” Folio: A place to make note of guests’ likes, dislikes and special requests so HYATT house can personalize their stay in every way, every time.
· Grocery Shopping Service: By providing a grocery list to the House Host, the staff will stock guests’ refrigerators and kitchens with their favorite food items before their arrival or for when they come home.
· Grub Stub: Redeem for a $10 food and beverage credit from the H BAR or the Guest Market.
· Scrub Stub: This voucher can be redeemed for one washer and dryer cycle.
· VIP Welcome Amenity: Guests can select an amenity of their choice to be waiting for them when they arrive.
If we look at the concrete benefits that you get stay after stay, the additions are really the $10 F&B credit, voucher for washer & dryer and the VIP welcome amenity. I hope that this VIP welcome amenity is not in lieu of the Diamond Amenity points.
Most of these extended stay chains such as Residence Inn have been offering grocery shopping service, but this has been during your stay. I could see having the fridge filled your choice of food and beverage items from the day of arrival to be a welcomed change.
It is always good, when chains are offering more benefits for their most frequent guests.