LoyaltyLobby reader forwarded me an email that he had received from flydubai about introduction of business class to their planes starting this autumn and eventually rolling it out to most routes.
Flydubai is Dubai based discount carrier that is owned by the Dubai Goverment that also owns Emirates. These two airlines are operated separately.
Flydubai only has single aisle planes (Boeing 737’s) and Emirates only has a long-haul widebody fleet. They both fly to some same destinations, although flydubai operates to more secondary markets.
The business class seats that flydubai has chosen looks just fine for these relatively short regional routes. You can read more about the business class and the services that are offered on these flights (here).
Interesting move from a discount carrier that used to only have one class of service. They must have found out that they have left money on the table by not offering business class on these routes. Are they going to offer frequent flier program next?