Hertz Gold Plus Rewards Program Changes & 10-15% Devaluation In North America

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Hertz Gold Plus Rewards sent out an email about forthcoming changes to the program starting on October 1, 2013, that will lead to 10-15% devaluation on number of points required for free rentals in the United States, Canada, Puerto Rico and U.S.V.I.

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Members have until the end of September 2013 to book using the old rates. The rates should go up only on the above listed four markets.

It is interesting to see, what these other program changes that are based on “member feedback” will be that should include “new locations” and “expanded choices”.

Here’s the current award chart

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Conclusion

This is the right way to announce program changes, although I have yet to receive this email and have more than 10K Hertz Plus Rewards points in my account, well in advance and the change doesn’t appear to be drastic.

We will see, if there will be some other changes to the program that they try to do at the same time i.e. reclassifying some cars to other award categories etc. that would have adverse effect on using points.

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