Earlier this week, I wrote about the changes coming to the Preferred Hotel Group’s iPrefer guest loyalty program. You can access my previous piece here.
The head of Preferred Hotels Group had given an interview to the Hotels Mag that you can access here (requires free registration).
I was also able to get frequently asked questions that you can find below:
So, you will essentially get 2% cashback in forms of rewards vouchers for the stays that you book directly with the Preferred Hotels Group and have your iPrefer number on file. The chain expects around 85% of their properties to participate to this program.
I think that it is good that they are introducing something, but 2% benefit is certainly not enough, when OTA’s (Online Travel Agents) are offering 6% to 15% cashback, 10% to 25% off coupons, and some even have their own in-house rewards programs like Hotels.com Welcome Rewards’ free night for every 10 nights.
Let’s hope that iPrefer would spice up the program and offer some more generous benefits besides 2% back in form of hotel vouchers.