Update On The iPrefer Program Changes

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Earlier this week, I wrote about the changes coming to the Preferred Hotel Group’s iPrefer guest loyalty program. You can access my previous piece here.

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The head of Preferred Hotels Group had given an interview to the Hotels Mag that you can access here (requires free registration).

I was also able to get frequently asked questions that you can find below:

iprefer-questions

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So, you will essentially get 2% cashback in forms of rewards vouchers for the stays that you book directly with the Preferred Hotels Group and have your iPrefer number on file. The chain expects around 85% of their properties to participate to this program.

I think that it is good that they are introducing something, but 2% benefit is certainly not enough, when OTA’s (Online Travel Agents) are offering 6% to 15% cashback, 10% to 25% off coupons, and some even have their own in-house rewards programs like Hotels.com Welcome Rewards’ free night for every 10 nights.

Conclusion

Let’s hope that iPrefer would spice up the program and offer some more generous benefits besides 2% back in form of hotel vouchers.

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