Hyatt is about to start conversion of Playa Hotels & Resorts Mexico & Caribbean properties under the Hyatt flag and has now announced the first two properties. Hyatt has made $325 million investment in Playa.
Both of these Zilara & Ziva brands are all inclusive. Zilara is brand is aimed at adults while Ziva will focus on families.
The Royal Cancun becomes Hyatt Zilara Cancun and Barcelo Los Cabos is rebranded as Hyatt Ziva Los Cabos. These two properties should be under the Hyatt flag sometime in Q4 2013.
The Ritz-Carlton Rose Hall in Jamaica that was believed to become a Park Hyatt property is going to open as Hyatt Ziva Rose Hall in early 2014.
It is interesting to see, how Hyatt manages to handle this all-inclusive segment that is not usually associated with high quality food and beverage options.