Disgruntled British Airways customer took it to the promoted tweets yesterday, when BA lost his fathers bag on a flight from Chicago to Paris (likely via London) over the weekend.
He was not satisfied with the way British Airways was handling the issue and decided to pay to have his message heard in the New York and UK markets.
British Airways had an automated reply to his tweet few hours later informing that their Twitter teams working hours. You can read more about this incident on BBC’s website here and on Yahoo’s website here. British Airways has located the delayed bag and is delivering it to the passengers.
Using Twitter to complain is very efficient with some airlines and hotels. Using paid Tweets to voice the displeasure is certainly one way to make the company to notice it, although likely not worth the price.