Choice Privileges is running their European point sale again. You can now redeem for most Choice affiliated hotels in expensive cities such as Rome, Paris and London for only 8,000 points (normally 20,000 to 25,000) per night until November 30, 2013.
Choice likely does this because they often run promotions for 8,000 points for every two stays that they advertise as getting a free night for every two stays (see the banner above).
There is no web page on Choice’s website for this award discount, but the lowered pint prices for awards show up on the regular search. You can access Choice’s website here.
Here are some examples:
Choice program is excellent if you are after free nights in Europe during the fall. It is just weird that they don’t promote this award sale beyond just loading the discounted rates on their website.
This is the second best hotel award discount promotion after IHG Rewards Club’s Point Breaks.