Southwest Airlines has launched number of different targeted promotions for 50% bonus, double points & double tier points, triple points etc. for flights this fall.
Edit: Seems that the Southwest made these to show up in your account early and they are now all gone.
These offers are valid for travel between September 16 and November 21, 2013. The booking of the flights need to fall within these same dates.
It is quite difficult to locate the targeted promotion on Southwest’s website. You need to get to the above screen that shows the account snapshot, then you need to extend the promotions tab and sometimes choose to view all the offers.
The targeted offer for my account with no Rapid Rewards activity is double points and double tier qualifying points during the promotional period.
There seems to be quite a few offers from airlines for fall travel before Thanksgiving holiday that tends to be the quietest time of year for air travel before the busy year end period.