Hyatt made an announcement on Thursday that they had reached an agreement with a developer to open a 105-room Hyatt South Beach Hotel in 2015.
There is a piece about this on Miami Herald newspaper that you can access here.
To be precise, this is Hyatt’s return to South Beach. The Victor hotel was affiliated with Hyatt for several years, although never carried the Hyatt flag or name.
This new hotel seems to be under the Hyatt-name like Olive 8 in Seattle and the soon to be closing Hyatt hotel in Sanur. Hyatt tends to use the Hyatt-name only brand to signal boutique hotel when none of their other brands are a good fit.
Here’s the Hyatt press release about this project:
CHICAGO (October 3, 2013) – Hyatt Hotels Corporation (NYSE: H) today announced that a Hyatt affiliate has entered into a franchise agreement with an affiliate of Robert Finvarb Companies to develop Hyatt South Beach, a hotel to be located at 1600 Collins Avenue in Miami Beach, Fla. An affiliate of Robert Finvarb Companies, led by Robert Finvarb, will develop the property and the hotel will be managed by Island Hospitality Management. Construction of Hyatt South Beach is expected to begin in late 2013, and the hotel is slated to open in 2015.
“We are excited to be bringing the first Hyatt- branded hotel to Miami Beach. Hyatt South Beach will be the ideal location for travelers to enjoy and explore the beaches and multiple attractions of Miami and beyond,” said Robert Finvarb, CEO and founder of Miami-based Robert Finvarb Companies. “Our company’s hotel portfolio spans across major cities throughout the United States and we are delighted to add the strength and innovation of the Hyatt brand to it.”
Located in the heart of the South Beach Art Deco District, Hyatt South Beach will offer 105 guestrooms in addition to an outdoor pool, fitness center and 10,000 square feet of prime ground floor retail space along world-famous Collins Avenue. The hotel will be an ideal base for business and leisure travelers visiting South Beach, as it will offer convenient access to the area’s celebrated sandy beaches, Ocean Drive and Lincoln Road dining and shopping areas, as well as the Miami Beach Convention Center.
“We are thrilled to present the modern boutique style of the Hyatt brand to one of the most vibrant, global destinations in the world in collaboration with Robert Finvarb Companies,” said David Tarr, senior vice president, real estate and development for Hyatt Hotels & Resorts. “Hyatt South Beach will offer a new option for Hyatt guests visiting Miami Beach and will introduce new customers to the Hyatt brand. We are eager to share the Hyatt’s authentic hospitality and unique experiences with them.”
As of June 30, 2013, the Company’s executed contract base consisted of approximately 200 hotels across all brands and regions in which Hyatt hotels operate. For more information, please visit www.hyattdevelopment.com.
It is glad to see Hyatt back in South Beach, although this won’t be an ocean front property. I truly enjoyed the Victor Hotel that was loosely affiliated with Gold Passport program and redeemed more than 30 FFN’s there.