Virgin America has had a promotion for buying Elevate points and getting 50% bonus already for couple of weeks. This offer is coming to an end on October 15, 2013.
You an buy up to 20K Virgin America Elevate points per year. Under this offer those 20,000 points are upped to 30,000 points (if you buy the maximum). You can access this offer on Virgin America’s website here.
The price of 30.000 Elevate points (20K *1.5) is $1040. The price of a point purchased under this offer is 3.47 cents each.
Buying Elevate points to use them on Virgin America flights makes absolutely no sense at all. All the awards are priced dynamically and the maximum value that is attached to the point is capped at 2.15 cents each.
Now, however, you can also use Virgin America Elevate points for flights with Singapore Airlines. I wrote about this new partnership earlier this year and you can access the article here.
There are some deals for Singapore Airlines flights that may make buying Elevate points worthwhile for you. You can use Virgin America’s partner award calculator for Singapore Airlines to calculate the number of points required for various routes.
LoyaltyLobby reader sent me an email the other day about this offer and why I hadn’t covered it all. The problem with the JetBlue, Virgin America and Southwest programs is that it really doesn’t make sense to buy their points because the awards are dynamically priced. If you want to hand them money for nothing, I am sure that they are more than willing to take the cash.
Buying Elevate points for using them on Virgin America is a lose lose proposition. If you buy them to use them for flights on Singapore Airlines, the value proposition could be there. Just make sure that you have use for the Singapore flights first and that the award space exists.