Airlines are rolling out their holiday themed inflight safety videos that tend to be somewhat entertaining.
This one from Virgin America, however, is very different and you should have a look at it. It resembles more of a music video.
The Air New Zealand safety video that they did with Richard Simmons got quite some play, when it was originally released couple of years ago. It is quite fun to see it on the plane. Doesn’t work as well on YouTube.
Conclusion
This Virgin America one is definitely very well produced, but I am not sure if I would like to see it more than once or twice. Works likely well with those non-frequent fliers, however.