Virgin Atlantic Google Glass Trial At London’s Heathrow

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Virgin Atlantic has started a four week long Google Glass and other wearable computing trial at the London’s Heathrow airport today.


The concierge staff at the Upper Class Wing are fitted with this technology to provide more personalized service.

You can access Virgin’s release about this service here and Daily Mail’s piece about it here.

Here’s how Virgin describes the benefits:

Virgin Atlantic, working with air-transport specialist SITA, is the first in the industry to test how the latest wearable technology, including Google Glass, can best be used to enhance customers’ travel experiences and improve efficiency. From the minute Upper Class passengers step out of their chauffeured limousine at Heathrow’s T3 and are greeted by name, Virgin Atlantic staff wearing the technology will start the check-in process. At the same time, staff will be able to update passengers on their latest flight information, weather and local events at their destination and translate any foreign language information. In future, the technology could also tell Virgin Atlantic staff their passengers’ dietary and refreshment preferences – anything that provides a better and more personalised service.  During the four week pilot scheme, the benefits to consumers and the business will be evaluated ahead of a potential wider roll-out in the future.


Shouldn’t Virgin Atlantic has access to the passengers’ facial information in order to provide this service at its proposed depth? Do they store this information indefinitely or is it erased daily?

The trial could certainly be interesting, but I would imagine that something like this could be reality in ten years, if not longer, time frame.

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