Club Carlson Member Benefits Update (Downgrades!)

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Club Carlson just sent out an email about the benefits changes that will take effect on March 14, 2014, and about the award category changes that will take effect on May 1, 2014 (will cover these mostly on other post).

club-carlson-member-benefits-downgrades

As you can probably get the idea from the graphics above that the benefits changes are mostly negative.

club-carlson-member-benefits-downgrades-email

You can access Club Carlson’s website for these changes here.

Negative changes:

– Online booking bonus gone (this is huge)

– New award category 7 requiring 70,000 points per night

– Silver elite bonus points lowered to 15% from 25% and Gold elite to 35% from 50%. The Concierge elite bonus is kept at 75%.

– Concierge Elite 24/7 Global Concierge Service discontinued effective March 1, 2014.

Positive changes:

– Award nights now count towards elite qualification

– Food and beverage spend on award stays now point eligible

– Can redeem points for more room types.

Club Carlson will one time bonus of five elite qualifying nights for staying once between February 19 and March 19, 2014.

Conclusion

The dropping of online booking bonus of 1,000 to 3,000 points (depending of your Club Carlson status) per stay is a huge downgrade for points earnings.

Requiring 70,000 points for the most “prestige” hotels is a devaluation as well, but not unexpected considering the number of points that you earn from your Club Carlson stays.

I do like the fact that award nights will now start to count towards the elite qualification requirements. Many of the other hotel chains such as Hilton, IHG, and SPG are already doing this.

You have already been able to redeem points for “business” rooms that have required 50% more points than base level rooms. We’ll see if they will allow redeeming for suites as well and, if yes, at what level.

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