IHG Returns To Rio De Janeiro: Holiday Inn & Holiday Inn Express Planned By 2016 Olympics

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InterContinental Hotels Group (IHG) has been completely gone from the Rio de Janeiro market after the InterContinental hotel was reflagged under the Tulip hotel brand few years ago.

I have spent several weeks at that hotel and it appeared even on Point Breaks once.

ihg-returns-to-rio-de-janeiro

Now, IHG has made an announcement that there will be two hotels under the Holiday Inn and Holiday Inn Express brands in the currently dreary (unless something has happened in the past 18 months since I last visited Rio) Porto Maravilha are that is close to the Santos Dumont (SDU) domestic airport.

The Holiday Inn will have 244 rooms and Holiday Inn Express 350. Both of the hotels will be on the same 32-story building and will share employees etc.

Here’s the press release from IHG:

MIAMI – InterContinental Hotels Group (IHG) [LON: IHG, NYSE:IHG (ADRs)], one of the world’s largest hotel companies, makes its return to the Rio de Janeiro market with the signing of the new-build Holiday Inn® Porto Maravilha and Holiday Inn Express® Porto Maravilha hotels. The 32-story hotels will be located in Rio de Janeiro’s revitalized downtown area of Porto Maravilha. The hotels, owned by Odebrecht Realizaçöes Imobiliárias and FII PM Caixa Fundo de Investimento Imobiliário Porto Maravilha, will be managed by IHG.

“We see great potential for our brands in Brazil,” said Joel Eisemann, chief development officer, the Americas, IHG. “The redevelopment plan in Porto Maravilha aims to restore the city’s heritage while enhancing the city through new structures and economic opportunity. We are delighted to serve as a part of the city’s revitalization and for the opportunity to reenter the booming Rio de Janeiro market during a time of such promising evolution.”

The 244-room Holiday Inn® Porto Maravilha and 350-room Holiday Inn Express® Porto Maravilha will be situated in the heart of Porto Maravilha. Museums, parks and new restaurants are opening nearby as the area undergoes its restoration plan before the 2016 Summer Olympics is hosted in Rio de Janeiro. Both hotels are expected to open by July 2016 for the Olympic games.

“We have a long and successful history in Brazil, and the addition of Holiday Inn and Holiday Inn Express hotels in Rio de Janeiro is in line with IHG’s strategy to expand our portfolio in all key markets across the region, specifically in Brazil,” said Alvaro Diago, chief operating officer, Latin America and the Caribbean, IHG. “Porto Maravilha is a key strategic city that will continue to grow in importance for both business and leisure travelers.”

The new hotels will be designed in line with the Holiday Inn Brand Family’s $1 billion global brand relaunch, the largest project of its kind in hospitality history. The relaunch continues to drive increased quality and consistency across the global portfolio and comprises emphasis on arrival and welcome services, guestroom and guest bath comfort and a redesigned logo and signage. Both hotels will share the same tower and operational area, allowing the operational synergies and economies of scale to manage these properties.

Conclusion

If the revitalization of the area goes well, the location could be ok. These are not that faraway from Copacabana and Ipanema, but traveling outside the hours of the metro system could be problematic.

I have spent several months of my life in Rio de Janeiro and Sao Paulo and really like both cities. Rio for the beach and the natural beauty and Sao Paulo for the vibrant city and nightlife.

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